Gemma and Jaimie

Our Brides

Gemma and Jaimie

Tell us how you felt before your first appointment to try on gowns…

Before coming to try gowns on, I watched 1 million shows on tv about wedding dress shopping. I was ridiculously excited and full of ideas of what I liked and didn’t like. However, when the day came, my stomach was in knots and I was really nervous. I felt like there was a great deal of pressure on my shoulders to find THE perfect dress.

On arriving at Y.A.P Bridal Boutique what were your initial thoughts…

When I arrived at the boutique (and every time I’ve walked through the door since) I got a lovely warm feeling. Jo greeted us with a big smile and lots of enthusiasm about the appointment ahead. It’s clear that all the Y.A.P team have a true passion and love for all things wedding related. Jo took the time to sit down with me and talk to me about her beautiful boutique, where the idea came from and everything they do. She also wanted to find out more about me. What I imagined I wanted to look like on my big day, the venue, the menswear, bridesmaids, everything! She wanted to get a true understanding of me as an individual and a feel of what our wedding was going to be like.

Your Style Ideas…

I wanted a dress that had a kind of illusion detail. A dramatic back. Nothing glitzy. Something a little different to suit my personality.

Your Consultation to Finding the One…

Trying on gowns made me realise the dresses I wanted in my head just did not suit or flatter me. I felt a bit lost as after all my research, I was back at square 1. Jo was fantastic, she knew her stock inside out and picked up on things I liked, pulling out further choices and dismissing ones we had originally thought to try. Each gown got me closer and closer to my dream dress. The final gown I tried was very close, but I didn’t have that moment of “this is the one”.

I left the boutique feeling positive albeit without a dress. Jo assured me I would find it.

In the following weeks I visited other boutiques. It was a bit deflating as nothing matched the service and personal attention I had first received at Y.A.P. However, I gained a much more clear understanding of the style I wanted.

I trawled the Internet and found a gown that looked perfect. It was by Maggie Sottero and immediately I knew I had to get in touch with Y.A.P. Although they didn’t have the gown in stock, they made a few calls and a week later a gown from a runway show arrived in Newcastle for me to try.

Danni hadn’t even pulled the gown over my hips and I said “this is my dress!” It was stunning. It was edgy and modern, but classy and glamorous. I was ecstatic!

Talk to us about your overall Y.A.P Bridal Journey and the precious service you received…

Every member of the Y.A.P team was so happy for me and anything I needed throughout my bridal journey there, was always handled with a friendly face.
Anne who worked on all my alterations was superb! She listened to everything I wanted and I always had faith that she would have my dress and bridesmaids dresses looking out of this world.

On Monday 20th June, Gemma and Jaimie tied the knot in style at the ultra chic Malmaison Hotel in the heart of Newcastle upon Tyne. Danni who is part of our dressing team was there to style Gemma and her maids ready to rock the aisle. Set upon the quayside with stunning river views of the Millenium Bridge and Baltic Centre for contemporary art, the venue was the perfect backdrop for the pair. Gemma chose an impactful theme of White with hints of Black for their day. The ceremony room was draped with gorgeous white blooms and soft trailing foliage – creating their dream look.

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